And don’t we all aim to make our skin happy? Not only will you smell better longer when your skin is acidified with facial quality ingredients in our body wash, but your skin will be happy. Like our deodorant, the secret power behind our body wash is Mandelic Acid, one of the most gentle alpha hydroxy acids (AHAs). Lume Body Wash is pH optimized to acidify skin - or create a low pH environment, so skin smells better longer. The importance of pH in a body wash cannot be overstated, and that’s where Lume Acidified Body Wash is so different from any other body wash or soap. On top of that, odor causing bacteria thrive in a basic, or high pH environment. When we use products that have a significantly higher pH than skin, our skin’s pH environment can become disrupted. What do we mean by happy? Happy skin is not dried out, itchy, or irritated. Our skin is happiest when it is slightly acidic. So how’s a girl to get ahead of body odor? Isn’t showering with soap to remove body odor sort of the point of a shower? If you’re cleaning your nether quarters with soap, bacteria start creating odor as soon as you step out. Shannon Klingman, “Soap does you no favors in the shower.” Soap has been gaslighting us all along - creating the very problem it was supposed to solve! While we’ve been using soap to cleanse and remove odors, soap’s high pH has been accelerating odor reactions! It sounds like a horrible abuse of trust, but it’s absolutely true. What might introduce a high pH environment on our skin in the below the belt neighborhood? Some examples would be sweat, blood, urine, semen (yep, that’s tracking). When this type of bacteria is exposed to a high pH, odor forms. A certain type of bacteria commonly found in the GI tract tends to migrate a bit and hang out in butt cracks and nearby private neighborhoods. Why do butts stink? We have all kinds of bacteria living in, on, and around us. Shannon Klingman - Lume’s founder - explains the importance of pH in soap and body wash, and the surprising truth about soap. How does Lume create a better shower experience? Dr. If smelling as good as humanly possible is on your list of hopes and dreams, Lume’s got the body wash that will help you reach that odor control milestone. Whatever your personal shower code is, feeling and smelling as clean as possible is probably your number one priority. There is certainly an art to a perfect shower, whether that means having time to shave, exfoliate, and deep condition your hair, or making it as quick, efficient, and infrequent as possible. What kind of showerer are you? Long, hot, daily showers featuring your deepest thoughts or best singing? Or are you more of a practical conservationist, preferring to turn off the water while you soap up and shampoo your hair? I have a secret policy that I’m allowed extra time in the shower as long as I thank the universe for the luxury of clean, hot water coming right out of the wall. I, on the other hand, could stand in the shower indefinitely, mulling over the problems of the world, putting off whatever is facing me after the shower, or just clearing my mind and living in the decadence of the moment. I was recently visiting family and my sister in law said she has no idea what someone would do in the shower for 10 minutes. If I were granted a wish to go back in time, it would only be to last week or something, because I simply couldn’t give up hot showers. Showering is one of my very favorite modern luxuries.
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